About Us

🔥 Meet the Founder & Co-CEO 🔥

F.O.C. – Family Over Currency™ LLC isn’t just a brand — it’s a way of life.

The vision of F.O.C. came about because I was raised in a housing project called Fair Oaks, and during the years of me and others living in Fair Oaks the nickname F.O.C.(Fair Oaks City) came into play.

I’m someone who loves fashionable clothes, jewelry, cars, music, and etc., so when I decided to create a clothing line immediately F.O.C. popped in my mind when I was thinking of what I would like for my clothing line to stand for. Since I’m from the projects and wanted something to make a bold statement and styles of clothes that Everyone could wear, I then thought of the hood that I’m from (F.O.C.) and then I thought to myself How can I make it Universal” so that Everyone could be wearing it and Comfortable reppin F.O.C.”, and That’s when the name FAMILY OVER CURRENCY came to mind. The rest is history.         

F.O.C. - FAMILY OVER CURRENCY

I want from the kids, to the teenagers, to the adults, and for all racial ethnic groups to be able to comfortably feel a part of. I’m a Family man who believes that Family is above Money, and Family is above Everything but God” and Family Over Currency just sounds so Perfect to me! So regardless of Who you are or Where you come from, rich or poor, If you believe that Family is more important than money, and that Family means more to you than Money”?” Then You Too” are Family Over Currency” as well.

— Joseph Sims
Founder & Co-CEO, F.O.C. – Family Over Currency™ LLC

 

🔥 Meet the Co-CEOs 🔥

Behind most men’s success stories, there’s more than likely a woman who believed in his vision — who supported his dreams, stood by his side, and helped bring those ideas to life.

When a man has that kind of woman behind him, he moves with a different type of confidence — knowing he’s not on the journey alone.

My wife has been that for me.

She’s helped me build this brand from the mud — from the ground up — not just as my wife, but as my business partner. So it’s only right that we co-own this company together.

This isn’t just a brand.
It’s a family-based business.

It’s truly a family thing with me — for our family, our legacy, and our future generations.

I pray that this business becomes a blessing — not just for us, but for those who believe in what we stand for.

“Family is all I got, if I ain’t got nothin’ else. So again… it’s F.O.C.. Family Over Currency.

FAMILY ORIENTATED & MONEY MOTIVATED.
(That’s the motto.)

📸 Pictured below: Joseph & Yolanda Sims — Co-CEOs of F.O.C. - Family Over Currency™ LLC